To be an international reference as a platform to develop cultural projects, as well as educational ones, within the scope of the “Creative Economy” (1). We will achieve a network of sponsors and customers who are satisfied with the value proposition that each project develops in the social sector or community to which it is addressed.

Creative Economy

Creative Economy

(1)According to UNCTAD, the “Creative Economy” is established in a set of knowledge-based activities that promote income, jobs and exports while promoting social inclusion, cultural diversity and human development with the interconnection between Economy, Culture, Technology and Social Aspects. Having the creativity as the main engine, the sector concentrates around products and services supported by creative content, cultural values and market objectives. “Creative Economy” is developed on the three pillars: people, planet and prosperity.

Fundación ECUUP’s mission is to promote development through creativity. It will also disseminate values that contribute to a complete development of the person and citizen as a builder of social change based on providing creative value in any circumstance and place.

Since we understand Education and Culture as two basic pillars of social change, the chosen method will be project work in these areas and will also support initiatives for social inclusion of disadvantaged groups.

The “creative economy” principles will be developed by developing knowledge-based projects that promote income, jobs and exports while promoting social inclusion, cultural diversity and human development.

And it will be taken into account the joint effort of society to achieve sustainable development through the Sustainable Development Goals (SDG) established in 2015.

Framework of reference that inspires and regulates the life of the organization.

Quality, Openness, Innovation, Collaboration, Sustainability

What do we believe in and how are we?

Orientation to the user, the client and the donor
Commitment to employees
Commitment to economic and social results
Sustainability
Integrity